A Little About Michael
I specialize in three core services: Brand Identity Development, Content Creation, and Custom Website Development. With a focus on creating cohesive brand experiences, I help entrepreneurs, startups, small businesses, and organizations establish their unique voice, develop compelling content, and build engaging digital presences that connect with their target audiences.
My wife Theresa and I and our two terrier mixes moved from northern California to southern Maine in early 2024 to be closer to family, and we are genuinely enjoying our new home (though the winter can be a bit long)!
- 1333% Increase in Event Attendance | $750K in CPG Sales | $1.75MM+ in Incremental Revenue
- Contributed to 2x Agency of the Year awards from the Game Marketing Awards.
- Produced multiple pieces of award-winning creative content, including a documentary with a "100% Fresh" Rotten Tomatoes rating.
- Successfully completed the sale of his CPG startup, Evoxe Labs, in 2019.
Professional Experience
Founder & Principal Consultant
- Specializing in Brand Identity Development, Content Creation, and Custom Website Development for businesses and organizations.
- Led brand development and website creation for Punderous, TapChange, and Sterling Services.
- Developed comprehensive brand identity and digital presence for the launch of Katahdin Rigging, introducing them to the market and encouraging customer engagement.
Fractional VP, Business Development
- Enhanced brand image, website, and investor materials, resulting in a 57% increase in web traffic and 100% growth in email signups.
- Designed marketing strategies for product launch, driving awareness and engagement.
Producer
- Produced the award-winning documentary LADY BUDS, securing $500K+ in funding, theatrical and streaming distribution.
- Maintains a 100% Fresh Rating on Rotten Tomatoes.
Co-Founder & CEO
- Scaled event attendance by 1333% and expanded brand portfolio by 666% in one year.
- Recognized as the Best Regular Event by GreenState.
- Helped small farms sell over $1 Million in wholesale product to brands and retailers.
Co-Founder & CEO
- Expanded distribution to 60+ retail outlets and online sales, generating $750K+ in revenue.
- Recognized for Product Excellence by GreenState.
- Successfully sold the business in 2019.
Executive Producer
- Led a team of up to 50 people producing content for brands like Call of Duty, Disney, Google, and Marvel.
- Contributed to $1.75MM+ in incremental revenue and two Agency of the Year Awards from the Game Marketing Awards.
Education & Skills
Bachelor of Arts, Philosophy & Sociology – Brandeis University
Technical Skills: Asana, Slack, ChatGPT, Canva, Google Workspace, Web Design & Development, App Development, v0, Replit, Claude, Cursor, Vercel, Github.